Ali works with FAW-Volkswagen and Audi (China) to create a new model of brand marketing in the era of big data

Automotive and Internet industry leaders join forces to lay out digital businesses，Set up a model of cross-industry digital strategic cooperation in the "Internet +" era Ali will conduct in-depth resource cooperation with industry-leading automobile FAW-Volkswagen and Audi (China) in big data marketing，Use digital creativity，To further promote the creative and sustainable development of car companies recently，Alibaba announced a strategic cooperation agreement with FAW-Volkswagen Automobile Co., Ltd. and Audi AG。Zhu Shunyan, president of Alibaba Group's Ali Mom division，Zhang Pijie, director and general manager of FAW-Volkswagen Automobile Co., LTD，Audi general manager Wei Linchuan，Jing Qingchun, executive deputy general manager of FAW-Volkswagen Audi Sales Division, was invited to attend the conference，And in the presence of many media has completed the signing。The two sides will build resource sharing in big data mining, e-commerce ecosystem, automotive Internet finance, vehicle networking platform construction and urban intelligent transportation, explore creativity, and jointly promote the integration of the automotive industry and the Internet industry。(Ali signed a tripartite cooperation with FAW-Volkswagen and Audi (China) in October) as a leader in China's premium car market，Faw-volkswagen Audi has been greatly seeking to break through the way of upgrading with creative thinking and a sense of responsibility for the Chinese automotive industry，Ali's "Internet + car" layout has a long history，It also includes the positioning of Taobao as the second largest car owner market and the online car aftermarket，Tmall is positioned second only to the online vehicle market，Second only to the online car debut platform with equal frequency and intensity，The strategic cooperation is also the joint deployment of digital business by leading companies in the automotive and Internet industries，To set up a cooperation model of cross-industry digitalization strategy in the "Internet +" era。

据报，Prior to the cooperation between FAW-Volkswagen Audi and Ali, we have learned about e-commerce, Ali Finance, Ali big data strategy, Ali entertainment and other aspects of resources，In the future, we will continue to be creative in infotainment, product services, and brand digital marketing，Building a Digital Blueprint，Alibaba Group's "Cross-platform,Across the screen,"Across the channel" global marketing platform Ali mother will obtain a full range of services and opposition。Based on the core business data of Ali, Ali Mother has built a super 4000 cooperative media, cooperated with 100,000 APPs, and daily PV20 billion media matrix, covering an area of 98% of China's population, and has assisted millions of brands and small and medium-sized businesses to step out of the big data marketing of the DT era。Under the prompt "Data Empowered Merchant"，Ali mother is committed to creating a full-link marketing solution for advertisers based on "five products", "transmission" and "sales"，The product matrix of "Pindobao" has also been announced, including the subset brand area + Overnight top screen + brand radar，At the same time, the whole Ali system is integrated with resources，Series marketing ecological closed loop，Its new marketing concept of product sales integration has been accepted by the industry，Has been actively cooperating with many well-known brands around the world。(Zhu Shunyan, president of Alibaba Group's Ali Mom Division, delivered a speech at the press conference) With the slow development of mobile Internet, O2O and car networking, digital channels span the whole process of consumers choosing a car - buying a car - using a car。

Full digitization of the consumer，This means that the immorality of consumers before and after the purchase of cars can be dug out through big data analysis，Thus, the decision-making optimization of a series of processes in model development, product positioning, marketing communication and after-sales service is constructed，Internet plus，The whole car model is human-centered，Around the consumer's life cycle，Even followed to develop the brand into an overall service and car，This is a very fundamental challenge，It is also a new opportunity for the brand。It is worth mentioning that，Since its 25th anniversary, FAW-Volkswagen has already gained the trust of up to 12.5 million users，And won the Chinese auto market total sales of the first performance，Also includes the creation of big data system "cloud mirror"，Achieve accurate portraits of target customers, etc，In the digital aspect has done many creative and experiment，Back at the top of the industry。This year is its "toughening" year，Through Ali mother's product marketing solution，Will assist FAW-Volkswagen Audi to improve marketing efficiency and effectiveness，From online to offline，Build personalized sales and after-sales service，Then construct an ecological brand system，Finally, it provides consumers with a unique new experience of buying and using cars。

Source of this article:Bajie Sports -2kqvwtc0.gjg2.com