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The 5th Global Programmatic Advertising Summit hosted by China's second only programmatic selling DSP platform, Pinyou Dialogue, will be held on May 20, 2015 at Le Meridien Royal Shanghai。As a global event in the field of programmatic advertising, since the first session in 2011, the summit of product friends dialogue has long been reduced to a weather vane of the industry, and every year it is crowded with eye-catching value explosion forms and top industry personnel。The lineup of guests for this year's summit is more lavish than previous ones,Prominent guests from North America, the Middle East, South Asia and other regions will explore the cutting-edge technologies and development trends of programmatic advertising,Nearly 500 people, including CMO, marketing director and representatives of upstream and downstream enterprises from the world's second largest 4A companies, mainstream media platforms, and the world's leading enterprises in the field of digital marketing, will attend the event。
This summit will especially explore the cross-screen era, how to use the brand program?New technologies for mobile and video programmatic, how can brand advertisers create brands through programmatic, and how can performance customers such as e-commerce and games be fully programmatic。Half the morning of this session will consist of five private boards,Mainly includes: advertisers industry solutions seminar private board,Mobile programmatic private board,E-commerce procedural private board,Self-programmed platform Private board,Private Board of Partners,The five private boards will be directed to invite advertisers involved in the field of general manager level or above to participate,To solve the problem advertiser's real problems as a starting point,Joint exploration and sharing of successful cases。In the afternoon, the theme of "Taking advantage of the cross-screen Era" will be used as the main venue of the summit,It also includes six keynote speeches and three dialogue debates,Senior executives from well-known enterprises such as IAB, L 'Oreal China, OMG, Google, IntegralAdScience and Pinyou Dialogue will deliver keynote speeches,Give them in-depth research and practical experience in programmatic advertising。
On May 20, let's look forward to the fifth Global Programmatic Advertising Summit. Understand the following and request an interview with the summit website: www.ipinyou.com.cn/upload/html/rtb2015/index.。
Source of this article:Bajie Sports -2kqvwtc0.gjg2.com